World Biz Info
The source of the best business, financial and legal news
web www.worldbizinfo.com
Business Informations

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...

  • First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.
     
  • Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.
     
  • Let the brainstorming begin!

    I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.

    ::: Start List :::

    ? "grill - where ideas sizzle"
     
    ? "water cooler" 
       ...sidenote: i thought that's where people really talk openly
     
    ? "feedbag - serving up ideas"
     
    ? "your market draw" 
       ...sidenote: i don't know how i got here
     
    ? "evoke" 
      ...sidenote: now i'm just writing words, synonyms
     
    ? "persuade"
       ...sidenote: this is where the dictionary & thesaurus come in

    ? "convince"

    ? "share"

    ... a few minutes pass by
    ... a few more minutes pass by

    ? "Slice-A-Day.com" 
       ...sidenote: visual images of pie and cake
       ...sidenote: slice is a portion of a bigger piece...hmm

    ? "Share Your Slice On Marketing" 
       ...sidenote: tagline that explains and supports vision
     
    ::: End Brainstorming List :::
  • I like "slice" because you just get quick and small chunks to read... just enough to evoke a thought, to make you think, or to leave you wanting more.

    -----------------------------------------------
    Maya Sunpongco
    Slice-A-Day.com
    your slice on marketing


    MORE RESOURCES:

    Palin the 'hockey mom' is just an exercise in political branding
    guardian.co.uk, UK - Sep 5, 2008
    This was a cold-bloodedly deliberate attempt at political branding. Palin referred to herself a hockey mom in her carefully scripted and vetted acceptance ...


    Hindu

    Brand theory
    Hindu, India - 3 hours ago
    Whistler’s feat has mutated into a powerful force within the current art world — one that forms the very pulse of contemporary society — building Brand ...


    Calaveras Enterprise (subscription)

    Selling a city: Branding Angels Camp
    Calaveras Enterprise (subscription), CA - 15 hours ago
    By Krissi Krob A crowd of merchants and residents gathers in Utica Park for Roger Brooks’ presentation on city branding. Enterprise photo by Krissi Krob As ...


    Seattle Post Intelligencer

    Palin's brands shake up presidential race
    Bizjournals.com, NC - Sep 5, 2008
    Sarah Palin has shaken the presidential race in good part to the quick branding of herself as a small-town "hockey mom" to rural and swing voters while ...
    GOP spinners have best arguments against Sarah Palin's candidacy Examiner.com
    Old Right-Wing Whine, New Bottle Huffington Post
    Defending Sarah Palin: Ross Douthat and Jonah Goldberg on McCain’s ... New York Magazine
    all 1,519 news articles


    Ottawa Business Journal

    Employment Branding: Applying Classic Branding Principles To ...
    Ottawa Business Journal,  Canada - Sep 5, 2008
    What does your brand say about you and your company and what role does your brand play in attracting and retaining the best talent? The power of branding is ...


    Microsoft’s Windows advertising, minus the Windows
    Financial Times, UK - Sep 5, 2008
    That’s about all there is to say about the start of Microsoft’s biggest-ever branding campaign, which hit TV screens on Thursday evening in the US. ...
    Seinfeld-Windows TV Ad Anything But 'Delicious' Slashdot
    Digital Life Bill and Jerry Chat as Confusing Windows Blitz Begins CIO Today
    Gates, Seinfeld, Yada, Yada CRN
    eFluxMedia - Gizmodo
    all 504 news articles


    Dexigner

    Ours: Democracy in the Age of Branding
    Dexigner - 21 hours ago
    Parsons The New School for Design will present a timely exhibition exploring democracy as a global brand in Ours: Democracy in the Age of Branding. ...


    Branding takes the bluetooth way
    Business Standard, India - Sep 4, 2008
    Indian firms are now using wireless technology to advertise and create brand awareness among consumers for their products. The concept is being used mainly ...


    Koch Logistics Conveys Smarter Supply Chain Management With Re ...
    PR Web (press release), WA - Sep 5, 2008
    St. Paul, MN (PRWEB) September 5, 2008 -- Koch Logistics' branding program isn't just a new logo. It's an expression of the company's evolution to a key ...


    New Book, ForwardFast, Just Released by Health Science Branding ...
    PharmaLive.com (press release), PA - Sep 5, 2008
    4, 2008 – Stinson Brand Innovation, Inc. announces the release of a new business book, ForwardFast: The 6-Step Model to Accelerate Your Health, Science, ...

    branding - Google News

    home | site map
    © 2006
    web www.worldbizinfo.com