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How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers... No matter somebody is a beginner or a well established business person, they need to make their products familiar to the people. With so many products and services in the marketplace, what makes your product so unique and familiar? More simply 'How will your potential prospect remembers you?'. Simple answer would be 'Some uniqueness in your business'. This is otherwise called 'Branding'. Two important false believes about branding are:
No matter the business is small or big or local or international, try to make it unique in someway, so your visitor or customer will remembers you. How to brand Your Business? 1. Logo: If you are not a graphic designer, hire a professional to create one for you. Your logo should reflect your business, easily understandable to viewers, good colors which don't lose their quality when you transform them to other media. 2. Tagline or statement below your logo: This should breif, understandable and go with your business model. Like: "Logo designing at An Affordable Price" or "Logo designing for both Small and Large Businesses" 3. Domain name: Make it unique and make it familiar to your visitor. See the name Registerfly.com. They branded it all over their web site like 'fly through domain registration', 'flypack' etc etc. And their other web sites like whofly.com... Everything goes with or like 'fly'. 4. Unique advertising methods: You know... when I want to buy my Dell, I just went through PC Mag and bought recent issue to check out the prices and models. Ofcourse I can go to their web site too. But I think I am so accustomed to see the ads in PC Mags. 5. Good Customer support: Have you heard of word of mouth? It is so influential too. You will get potential target customer. People will always be impressed by good customer care. They'd love to tell about you to their friends and relatives about your service(s). 6. Email Branding: Put Your ezine name in your email subject lines. Put your logo in the email message body. Let your subscriber knows that email came from your company. Here is a service for email branding: http://brandedemail.onletterhead.com/products.aspx 7. Your Product: Create an unique product. Develop it to an extent that some day if somebody think of your product they will remember your name or company. Or vice versa. This takes little bit time and patience. But sure one can be successful... Final word: Any other methods you know? Well... I'd be glad you found it :-) About The Author Radhika Venkata Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month! http://www.ebooks-world.com/freetosell.shtml Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/
MORE RESOURCES:
branding - Google News |
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RELATED ARTICLES
Branding Article: Pepsis Missed Brand Opportunity I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it's not Coke. How Much Is A Great Business Logo Really Worth? A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. Shattering the Branding Myths If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Branding Mistakes - Brand Identity Guru 1. It "sells itself. Boston Brand Building - Brand Identity Guru "Make no little plans, they have no magic to stir your blood.. You'll Bring a Parade of Business to Your Door! Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be. Brand Boring or Brand Buzz? I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad. You Bored Me at Hello - Top Three Strategies for Networking Your Brand "You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that point and the rest of his talking was unnecessary. When in networking situations, many small business owners leave people with a slightly different feeling. Brand Strategy - Brand Identity Guru If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand-or have its famous brand but no facilities-which would you choose? It's not a trick question. But it demonstrates the power of the brand. Why Should I do Business With You? It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's. Brand Extension; Going from Consumer to Commercial As more and more home pressure washers are sold at leading retailers such as Wal-Mart, Sears, Home Depot, Cosco, etc. We are seeing companies offer products in brand line extension to service this niche. A Lesson in Branding from Paris Hilton I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank. The Very Basics of Design Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material will be able to carry the message across effectively to the readers and your potential market. How A Crazy Branding Stunt Can Bring Results For Years As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are.Marketing is the art of allowing people to know that your business exists. What the Heck is Branding and Why Should I Care? There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It's the way you present your business and how the world perceives it. Branding: You are the Brand What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Brand to Sell Well Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to win favors for the product. Corporate Branding and Professional Logo Design Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any business-even if it's a mom-n-pop shop. "Corporate image" might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers. Creating Powerful Names for Products, Services, and Your Business The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool. What Make Us Unique and Different Starting a business can take a lot of time, money, and energy. And because we don't want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others.
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