 |
|
The source of the best business, financial and legal news |
|
|
||||
|
||||
|
||||
|
|
|
|
|
 | |
| |
 |
Business Informations |
|
|
|
Why Branding?
Having a concise, clear image that you project to your clients and customers is important in today's market. More and more people are leaving the job market and creating their own business, whether by choice or necessity, so the competition continues to expand. Therefore it is increasingly important to stand out among your competition. You want your business to be memorable! Customers remember images and feelings that are evoked more than just a name on a business card. What type of feeling do you want your business to evoke in your customers / clients? How do you want to be remembered? Do you want to be the first one your customer thinks about over your competition? Of course you do. But what do you want to be remembered for? ?Your excellent customer service? How are you different from your competition? What makes your business special? Ask yourself these questions and then look at the answers. Maybe you are already projecting a particular image. It is cohesive, or is it sloppy? Do you even have an image? Do you have a brand name? Do you have any sort of identity? What about your services? Does each one have a different look, feel and image, or does it tie into the image of your business? Can you look at your services and see the brand name, image or theme running through each description? Choosing to use the same logo on all your materials, sticking with a consistent color theme and playing off a specific theme is part of branding. For example, a recent episode of Taking Care of Business on TLC television highlighted a company that custom designed baby gift baskets. Their logo, color scheme and theme were brought together to expand their image. The professional business mentors assisted the owner with creating press releases and media kits for his baby company that were done like birth announcements. This created visual interest, continued the theme of the company and along with the logo and color consistency, the branding was top notch. As a result, he had several articles written about his business in key magazines that target his specific market. What about your company? Does your image reflect your product? Do your customers recognize you by your business name or a product name? Are you consistent with your marketing message? These are ALL important questions whether you are starting a business or looking to expand your existing business. So, ask the questions, listen to the answers and create a plan for branding your business! � 2005 Jodie Foster Jodie Foster is a managing partner in Baraka Bay, a visionary business and organization development consultancy. They offer unique knowledge, techniques, and expertise to provide solutions, services and products for businesses, organizations and individuals. http://www.BarakaBay.com Publisher's Guidelines: You may freely publish this article online, in email newsletters, or in print so long as the resource box and byline are in tact. Author would appreciate a notification, but that is optional.
MORE RESOURCES:
branding - Google News |
|
|
|
RELATED ARTICLES
Effective Branding...Whats in a Name! Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Brand Equity - Brand Identity Guru 7 Qualities Of A Strong Brand:1. Commands premium pricing while retaining loyalty2. Living Your Brand on the Web - Part 1 OK, so you took the plunge and purchased your internet domain. Good for you! Now what? According to Google. How to Work with Your Graphic Designer As a graphic designer, I can tell you something right here, right now, right off the bat without blinking?.the graphic design process is a pain in the butt. Brand Positioning - Brand Image That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end . Optimize Your Mailing List For Better Results A list of customers who have previously bought from you is your most important asset. These are the customers who will provide you with return business, which is more profitable than the first sale. Why Should I do Business With You? It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's. Which Of These Words Attract Your Clients Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call. What is an Artists Statement & How Often Should It Be Updated? An artist's statement is a statement of ideas and thoughts that describe your philosophy, vision, and passion towards your artistic creations.Ponder over the following questions prior to writing your artist's statement:Is your work whimsical, thought provoking, or edgy?Does it portray a series of stories?Whom or what has influenced you the most?How is your work meaningful to you?How do you begin to write your artists statement? You could begin by writing a quote that has inspired you and your work, or you could create a strong sentence that summarizes your philosophy about your life and how art has changed your views on life in general. Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them. Internet Branding Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your brand marketing objectives. Shattering the Branding Myths If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Do What Works "Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question.So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. Brand to Sell Well Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to win favors for the product. Brand Building 101 Building your brand into a brand leader isn't easy. There are 2 areas that can really help you grow your brand, passion and consistency. Branding - Brand Identity Guru Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company. Pressure Washing Companies and Co-Branding Pressure washing companies often miss what we call 'super niche' markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business. Brand Boring or Brand Buzz? I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad. Brand Value Plan - Brand Identity Guru Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value. Branding: All My Exs Live In... ..
|
| home | site map |
| © 2006 |
|
|
|
|
|
|
||||
|
||||
|
