 |
|
The source of the best business, financial and legal news |
|
|
||||
|
||||
|
||||
|
|
|
|
|
 | |
| |
 |
Business Informations |
|
|
|
A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton. I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank." I saw Paris condescend to the working class farmers of America, and I didn't like it at all. So I decided not to watch her show. But I will say one thing about Paris. She's got branding down to a science. First she gets folks talking with that sex tape of hers. Nice hook, Paris. Then she buddies up with Nicole Richie for the spoiled rich girl's crash course in Reality 101. Then she starts saying this one phrase, all the time, "That's hot." She says it any time she can't think of anything else to say, which is often, but she does it with that uppity girl sneer that makes the fellas drool and makes other girls want to imitate it. Then she gets some show on MTV where she gets to sit on a judging panel and rate young, good looking people's outfit choices. "That's hot," she says, smiling in her dingy way. "That's hot." Then she stars in a "controversial" TV commercial for the Carl's Jr. hamburger chain, where she's rather scantily dressed (or shall I say not dressed), lathering up a Bentley and putting on some serious burlesque show moves and draping herself all over the suds-drenched car. They're playing that song, "I love Paris in the springtime... (etc.)" At the end, she takes a ravenous bite of a big sloppy burger and then comes the slogan, you know what it is, say it with me: "THAT'S HOT." I heard rumors that the commercial was banned by the FCC, but I don't keep up with such things so I'm not sure if it's correct information. Even if it was, it doesn't matter because the video is all over the internet anyway. That's some HUGE brand exposure for all parties involved: Paris, for the performance and the song that features her name, and for Carl's Jr. (who by the way I never knew existed, but you can bet I won't forget them now - and neither will the rest of the country.) So, I don't know if Paris is actually a lot smarter than I ever gave her credit for, or she just acts on the advice of media giants and publicity agents. But whatever she's doing, it's working. Whoever is behind all of this controversy is a branding genius. And That's Hot. Copyright 2005 Dina Giolitto. All rights reserved. Find out how crisp, targeted copywriting can make a world of difference for your internet-based business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, marketing and more.
MORE RESOURCES:
branding - Google News |
|
|
|
RELATED ARTICLES
Brand Name Identity in the Oil Business I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so. Self-Marketing: The I Focus Ever had one of those conversations where you wondered what the topic was and the only word you could identify was "I"?As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other person tires of hearing "I". Attract More Clients With A Brand Identity You've probably heard that people buy products and services from people they know, like and trust. And, as I have done, you've probably wondered how you can foster more of this "Know-Like-Trust" factor in your business relationships. Britney Spears Branding How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to follow in their footsteps.We've all heard of branding, but do you do it? Have you branded yourself? If you have, are you expanding your marketing opportunities with your brand?Once you've created a name, built successful marketing campaigns and gotten people to know and like who you and your company are don't stop there. Revealing the Roots: The Process of Building Brand How is branding different than marketing?Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The Brand Called You The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past. Build Brand Value BIG Time Ask your self this question, In which business are we really in? And stay far from the dark world of commodities.. Donald Trump On Branding - Brand Identity Guru Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself. Boston Brand Building - Brand Identity Guru "Make no little plans, they have no magic to stir your blood.. Brand Strategy - Brand Identity Guru If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand-or have its famous brand but no facilities-which would you choose? It's not a trick question. But it demonstrates the power of the brand. Brand Components Your brand is the culmination of everything about you and your business. It is how people come to know you. How Important it is to have a Professional Logo Design for your Business? There are a lot of things that contribute towards the success of a business. Having a good quality product doesn't necessarily assure the success of a business. Nike / Sears / Kmart The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to embody the inevitable philosophy of "going down together." Kmart, an already sinking ship, certainly worsens conditions for Sears, and Sears does not have a strong enough current to keep Kmart afloat when there are enterprises like Wal*Mart and Target constantly blasting holes in the stern with brand messages of "smart and classy. Value Proposition Writing - Brand Identity Guru Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo. Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2) Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic.. Id Buy That: Getting A Brand Mindset Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. The Very Basics of Design Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material will be able to carry the message across effectively to the readers and your potential market. 9 Keys to an Effective Logo The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!These characteristics include:Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do. Build Customer Loyalty by Promoting Your Customers Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build their businesses and increase their demand for your products and services. Branding: What Not to Do Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address.
|
| home | site map |
| © 2006 |
|
|
|
|
|
|
||||
|
||||
|
