 |
|
The source of the best business, financial and legal news |
|
|
||||
|
||||
|
||||
|
|
|
|
|
 | |
| |
 |
Business Informations |
|
|
|
Home Sweet Home Page
"Your home page is the world's introduction to you and your company. Make it COUNT!" - Heidi Richards Think of your home page as the cover of your brochure. It features exciting information about your company, but like a brochure it must be opened to reveal the rest of the message. It is connected to other pages in a way that allows other visitors to your site to move from one page to another by clicking on the highlighted text or images. Getting your home page up and running on the Internet requires design, operations, and the update of your information. Many Internet Service Providers offer home page construction for free, often with a standard format in their "host" package. This is an inexpensive way to get up and running more quickly on the Internet. In the beginning, it might be an option for your site. The options of design, operations, and update depend entirely on how much maintenance your site would require and how much information you want the surfer/customer to have. It could be as simple as listing your location, hours of operation, and the types of products and services you provide. Or as elaborate as picture graphics, movement, and even sound. Design It yourself. This no-frills approach is inexpensive. The many new and easy-to-use software applications available make it affordable to get started. Provided you feel comfortable with this do-it-yourself approach, and feel comfortable learning a new program you can create your own home page. There are, however, some disadvantages. There is no guarantee of quality for the finished product, and it requires a lot of time and energy. Microsoft offers a free package that allows Word users to build a Web site from their word processing software package. Check out their web site for Internet Assistant for Word (http://www.mircrosoft.com). Adobe has a package called PageMill 2.0, using click-and-drag commands that create web pages. Less than $100, it has the basics needed to create a site. Just call 800-833-6687. Corel offers a Web Graphic Suite of products. More expensive, but you can get more features. Corel's number is 800-772-6735. New packages become available frequently. Check out the computer software catalogs and local stores for what's out there. Hiring a Designer. Companies specializing in Web site design are abundant. And new companies are springing up all the time. Of course, it can cost up to $500.00 to develop a modest site. And about $30.00 per hour for updating the site. You will still need the Internet Service Provider to host your site. Updating your site. The more often your site is updated, the more successful it will tend to be. Active sites are updated weekly, maybe even more frequently. If you want your Web site to be more than a billboard, it could require several hours per week to keep the site current. It all depends on the types of products and services you provide. Make sure your Web Site is "linked" to other similar industry sites, and professional associations. Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business © 2005 - Heidi Richards Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is the owner of Eden Florist & Gift Baskets - http://www.edenflorist.com and the Founder & CEO of the Women's ECommerce Association, International http://www.WECAI.org (pronounced wee-kī) - an Internet organization that "Helps Women Do Business on the WEB." Basic Membership is FREE. Ms. Richards can be reached at http://www.HeidiRichards.com or heidi@wecai.org
MORE RESOURCES:
ecommerce - Google News |
|
|
|
RELATED ARTICLES
Selling Globally Through a B2B Exchange Participation in B2B Exchanges is increasingly becoming one of the fastest growing marketing methods for businesses looking for augmenting their client base beyond their local markets. Any good B2B Exchange offers direct contact with thousands of prospective buyers in a single location. The Census and the E-Commerce Wave Understanding business and product sales can sometimes put me in a whirlwind. My job tends to get me involved with loads of different opportunities dealing with all sorts of product lines. Working With Drop Shippers Drop Shippers, the manufacturers or distributors who are willing to ship their products to your customers, bring a powerful benefit to ecommerce. Online businesses that engage in the wholesale-retail trade can cut down on all the hassles of shipping their products by simply establishing business relationships with drop shippers, and using them as part of their business model. Tell Site Visitors What To Do Your site visitors make all the choices when it comes to browsing the Web.No other medium gives users, readers or customers such control over their own experience. Increasing E-Commerce Website Sales: A Guide for the Online Newbie Because of this encouraging surge in activity, many individuals are now interested in becoming e-commerce merchants. To profit from your online business, you must first produce a unique website that will intrigue visitors and interest them in your items. How To Start An Internet Business - Content, Content, Content When it comes to e-commerce, the time-tested cliché is, "Content is king." In this case, the cliché is correct. A Beginners Guide To Setting Up A Successful Online Store A beginner's guide to setting up a successful online store Online selling is by no means a simple task. To sell products online not only requires making use of high end marketing strategies but also involves lots of planning. Chinas IT Industry to Maintain Fast Growth China's IT industry is expected to see a sales revenue of 2.68 trillion yuan (US$322. Selling From Your Website Greetings!Friends and relitives ask us all the time " How do sell from your website?" and no doubt you want to know as well. Over the next two issues we will be covering this very thing! We decided to divide it into two camps - tangibles and non-tangibles. How To Prevent Your 3rd Party Merchant Account From Suspension What would you do if you were sent an email from your online credit card processor telling you that your account has been suspended or frozen? How are you going to pay the bills in the meantime? It is extremely important for you to familiarize yourself with the terms of your contract with your credit card processor. As long as you comply with their set regulation and guidelines to maintain your account in good standing you should have no problems. Maximize Your Froogling for Increased Website Profits Are you familiar with Froogle? If you are an online merchant, you certainly should be.Froogle is Google's product search engine and was launched as a "beta product" in December 2002. The Origins of E-Commerce What is the Internet?In order to provide a discussion on the Internet it is essential to provide a short description on what the Internet actually is. Put in the most basic of terms the Internet can be described of as a massive collection of computers that are sited around the world and that are connected together in order to create a huge network that allows information to be collated and shared by millions of people. Six Components Of A Good E-Commerce Site Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.Apart from the fact that e-commerce is growing at the rate of more than 25 percent a year, the use of online features can bring efficiency to virtually every aspect of business process, be it supply chain management or customer support management. Electronic Commerce and WTO The Internet may not be useful for all businesses, nor do all have to develop an Internet information strategy. Some businesses are concerned with the start-up costs of connecting such as purchasing hardware and software, subscribing to an Internet connection or service provider, and training staff. Ecommerce Marketing Plan Concept of ServiceThe current work deals with marketing offer of e-commerce service. It highlights the essential steps of marketing of a brand-new firm offering services of website construction, design, programming, development, and promotion. Tell Them Whats in The Can! What does 'the can' mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly what's in the can. How to Gain Your Visitors Trust If you are serious about selling on the world wide web and being successful, your number one priority must be gaining your visitor's trust. Without trust you won't sale much and that's really being optimistic. Shopping Carts For The Faint Of Heart The chief criteria for judging an ecommerce shopping cart are the number of credit card processors and shipping services it supports, and the number of people that support *it*.Why? Because credit card processors and shipping services mutate all the time. What is SSL (the little padlock)? SSL ("Secured Socket Layer") is a protocol used to encrypt the communication between the user's browser and the web server. When SSL is active, a "little padlock" appears on the user's browser, usually in the status line at the bottom (at the top for Mac/Safari users. Why This Is The Perfect Time To Start Charging For Website Subscriptions If you're a writer, researcher, subject matter expert, enthusiastic hobbyist, or an authority on almost any topic, there has never been a better time to start your own subscription website or online newsletter.And if you're already publishing a hobby website, now is the ideal time to convert at least a portion of the content to fee-paid access.
|
| home | site map |
| © 2006 |
|
|
|
|
|
|
||||
|
||||
|
